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Building a sustainable business model: balancing growth, profitability, and customer satisfaction
In this newsletter, I’ll provide a step-by-step guide to help you build a business model that achieves this balance.
May 13, 2023
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Mari Luukkainen
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Building a sustainable business model: balancing growth, profitability, and customer satisfaction
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Startup founder's guide of asking the right questions
Asking the right questions to your target audience can help you gain deep insights into their problems and create valuable solutions.
May 6, 2023
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Mari Luukkainen
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Startup founder's guide of asking the right questions
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April 2023
How do validate a startup idea and determine if a product or service has a genuine market need?
Every successful startup journey begins with a solid idea. But how do you know if your idea has a genuine market need?
Apr 29, 2023
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Mari Luukkainen
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How do validate a startup idea and determine if a product or service has a genuine market need?
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What are some common mistakes that I should avoid as a first-time founder?
Building a successful business as a first-time founder is challenging, but avoiding these 5 common mistakes can help you achieve your goals faster.
Apr 8, 2023
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Mari Luukkainen
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What are some common mistakes that I should avoid as a first-time founder?
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Startup founder's guide to understand customer needs and creating a buyer persona
Here are the basics of buyer persona iteration to get started.
Apr 1, 2023
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Mari Luukkainen
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Startup founder's guide to understand customer needs and creating a buyer persona
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March 2023
How to turn founder-led sales into a sales function
Following my last post, today we think about the transformation from founder-led sales to the sales function, where someone else sells. It can be…
Mar 25, 2023
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Mari Luukkainen
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How to turn founder-led sales into a sales function
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How to get started with founder-led sales
I work with early-stage startups that don't have sales reps. That's why it's the founder's job. Also, there are benefits to begin with founder-led sales…
Mar 18, 2023
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Mari Luukkainen
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How to get started with founder-led sales
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How to handle stress as a startup founder
Starting a business can be stressful, especially during the early stages when you are trying to get everything off the ground. Here are some tips for…
Mar 11, 2023
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Mari Luukkainen
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How to handle stress as a startup founder
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Let's improve lead generation: 3 ideas to add to your landing pages
Improving landing pages is a constant process in our portfolio of 100+ (mainly SaaS) startups. Take a moment to check if you have these 3 things in…
Mar 4, 2023
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Mari Luukkainen
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Let's improve lead generation: 3 ideas to add to your landing pages
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February 2023
How to effectively interview your customers as a startup founder
My success with Freska (scaling a home-cleaning startup from €700K to €13M ARR in 2 years) was 100% based on my obsession with interviewing customers…
Feb 25, 2023
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Mari Luukkainen
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How to effectively interview your customers as a startup founder
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What startup founder needs to know about SEM
My latest tip was about SEO. However, gaining organic visibility on Google may take some time, so here's the paid part on how to speed up your…
Feb 18, 2023
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Mari Luukkainen
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What startup founder needs to know about SEM
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What startup founder needs to know about SEO
As a growth or marketing operator, my acquisition machine has always been profitable due to effective SEO. Here are the basics a startup founder needs…
Feb 11, 2023
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Mari Luukkainen
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What startup founder needs to know about SEO
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