Let's improve lead generation: 3 ideas to add to your landing pages

Improving landing pages is a constant process in our portfolio of 100+ (mainly SaaS) startups. Take a moment to check if you have these 3 things in place on your pages.

1. Offer a free resource or tool: One effective way to generate leads is to offer something valuable for free in exchange for contact information. This could be a whitepaper, an e-book, a checklist, or a tool such as a calculator or quiz. By offering something of value, you can attract visitors to your landing page and encourage them to provide their contact information in exchange for the resource.