What startup founder needs to know about SEM

My latest tip was about SEO. However, gaining organic visibility on Google may take some time, so here's the paid part on how to speed up your acquisition from the search engine.

Search engine marketing (SEM) is a digital marketing strategy that involves promoting a website through paid advertising on search engines like Google. As a startup founder, it's important to have a basic understanding of SEM and how it can benefit your business.