Startup founder's guide to understand customer needs and creating a buyer persona

Here are the basics of buyer persona iteration to get started.

I’m working with 100+ early-stage tech startups and most of the time founders don’t go in-depth enough when comes to buyer persona understanding. As a startup operator, scaling an early-stage B2C startup from under €1M ARR to over €10M, the constant buyer persona iteration was a core of our success.

Here are the basics of buyer persona iteration to get started.