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How to turn founder-led sales into a sales function

Following my last post, today we think about the transformation from founder-led sales to the sales function, where someone else sells. It can be tricky. Here are my tips.

Mari Luukkainen's avatar
Mari Luukkainen
Mar 25, 2023
∙ Paid

As your business grows, it may be necessary to transition from founder-led sales to a more structured sales organization. Here are some steps you can take to make this transition:

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© 2025 Mari Luukkainen
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