How to get started with founder-led sales

I work with early-stage startups that don't have sales reps. That's why it's the founder's job. Also, there are benefits to begin with founder-led sales to really understand the customer's problem.

Founder-led sales refer to the process of a company's founders or senior leadership taking an active role in sales and customer acquisition. This can be an effective way for a small or early-stage company to build relationships with potential customers and drive revenue.